About This Role
This two-month Amazon KDP advertising campaign targets readers seeking "chaos to redemption" narratives—transformation stories in the addiction, recovery, and personal development categories. Your role is to build a profitable ads ecosystem from the ground up, continuously optimize performance, and drive conversions. This role is active, data-driven management with direct accountability for return on ad spend (ACOS) and overall campaign profitability.
Campaign Duration: Mid-June 1 – End of August, 2026
Platform: Amazon KDP Advertising
What You'll Own:
Strategy & Account Setup
-Create and configure Amazon KDP Ads account, linking to the author's book profile
-Develop advertising strategy aligned with book launch timeline and budget constraints
-Set up initial campaign architecture (Automatic + Targeted campaigns) with clear performance objectives
-Configure account settings, bid strategies, daily budgets, and spend parameters
-Establish performance baselines and success metrics (target ACOS, daily spend, conversion rate targets)
Campaign Execution & Optimization
-Conduct comprehensive keyword research, identifying high-intent search terms (e.g., "addiction memoir," "recovery stories," "chaos to redemption," "indie books," related categories)
-Test and launch new keyword variations across targeted campaigns; pause underperformers with clear reasoning
-Add strategic negative keywords to prevent wasted spend on irrelevant searches
-Continuously adjust bids based on keyword performance, increasing bids for winners and reducing/pausing low-performers
-Allocate and reallocate daily budgets across campaigns to maximize ROI and capture highest-performing channels
Performance Monitoring & Optimization
-Track ACOS (Advertising Cost of Sales) daily, with weekly analysis
-Monitor conversion rates, click-through rates, and cost-per-click trends
-Analyze ROI by campaign, keyword, and audience segment
-Identify optimization opportunities and implement changes proactively (bid adjustments, keyword additions, targeting refinements)
-Document all changes and their impact on performance metrics
Reporting & Communication
-Deliver weekly performance reports to project lead including:
-ACOS and trend analysis
-Total spend, clicks, conversions, and estimated revenue generated
-Top-performing keywords and campaigns
-Recommended strategy adjustments or budget reallocations
-Current daily spend status vs. budget
-Present clear recommendations for budget increases/decreases based on performance data
-Maintain transparent communication on campaign health and any concerns
Ideal Candidate
-Proven experience managing Amazon KDP or Amazon Advertising campaigns (minimum 1–2 years)
-Strong understanding of ACOS, conversion tracking, and profitability metrics
-Experienced with Seller Central and Amazon's advertising interface
-Excellent analytical skills; ability to interpret data and make data-driven decisions quickly
-Comfort with keyword research tools and bid management
-Track record of reducing ACOS while maintaining consistent conversion volume
-Clear written communication; ability to explain performance trends to non-technical stakeholders
-Detail-oriented with strong organizational skills
-Experience with indie/self-published books is a plus, but not required
Interested? Please apply with case studies or examples of past Amazon KDP campaigns you've managed, including:
-Target ACOS you achieved
-Average daily spend and total campaign spend
-Any significant wins (e.g., keywords with exceptional ROI, campaigns scaled profitably)