Copywriter

BRANDS, PRODUCTS & SUBJECT MATTER COVERED Millionaire Publishing Millionaire Publishing is a financial media and education company focused on empowering individual investors and traders with premium research, newsletters, and training programs. Copy produced for this brand may cover, without limitation: Options trading strategies and education Stock market analysis, alerts, and advisory newsletters Wealth-building and financial independence content Subscription membership products and premium upsell tiers Live events, masterclasses, and online training programs StockstoTrade StockstoTrade is a professional-grade stock scanning and trading platform designed for active traders. Copy produced for this brand may cover, without limitation: Platform features: scanners, charting tools, news feeds, and trading algorithms Subscription tiers, free trials, and upgrade paths Trading education products, courses, and mentorship programs Community and challenge programs (e.g., trading boot camps) Webinar and live-event promotional materials CORE RESPONSIBILITIES Full-Length Sales Promotions & Front-End Copy Write and edit long-form sales promotions (digital and direct mail style) of 2,000–20,000+ words designed to convert cold and warm traffic into paying customers Develop compelling big ideas, unique mechanisms, leads, and closes tailored to the target audience’s financial goals and pain points Produce space ads and advertorial-style copy for display and native advertising placements Write landing page copy for lead generation, product launches, and promotional campaigns Create order forms and checkout page copy optimized to reduce friction and maximize conversion Video Sales Letter (VSL) Scripts Write full VSL scripts including hooks, story arcs, proof elements, offer stacks, and calls to action Adapt long-form promotions into VSL format and vice versa, maintaining conversion logic throughout Collaborate with the Creative Director and production team on scripting, pacing, and on-screen text elements Email Sequences & SMS Copy Produce multi-step email sequences for new subscriber onboarding, product launches, evergreen funnels, re-engagement campaigns, and winback series Draft full emails in under 20 minutes using AI-assisted workflows, with fewer than 10% requiring major revisions Write SMS copy that is concise, compliant, and action-driving; maintain drafting speed under 10 minutes per message Implement A/B subject line testing, preview text optimization, and CTA variations in coordination with the email marketing team Upsell, Upgrade & Ancillary Copy Write upsell and order bump copy for post-purchase and mid-funnel upgrade paths, including one-time offer (OTO) pages and upsell video scripts Produce lift notes—short, high-urgency letters from a named endorser or authority figure—to accompany primary promotions Write banner ads and display creative copy for paid media campaigns Create downsell and save-the-sale copy to reduce cancellations and retain subscribers Webinar Slide Decks Build and write full slide deck presentations for live and automated webinar funnels, including educational segments, pitch sequences, objection handling slides, and offer stacks Collaborate with the Creative Director and design team to align copy with visual structure, branding, and slide layout Revise decks based on webinar performance data, attendee feedback, and conversion metrics Fact-Checking & Compliance Verify all material facts cited in copy—including performance claims, statistics, testimonials, and third-party data—before submitting work for review Ensure all claims and disclosures meet applicable FTC marketing guidelines and company compliance standards Coordinate with the compliance team or Creative Director when claims require review, substantiation, or legal signoff Maintain working knowledge of financial advertising regulations relevant to investment education and trading software marketing Strategic & Collaborative Responsibilities Participate in kick-off and ideation sessions with the Creative Director and marketing team to develop campaign concepts, big ideas, and offer strategy Present copy drafts and creative concepts to the Creative Director; iterate based on structured feedback Collaborate cross-functionally with designers, email marketers, media buyers, and product managers to ensure cohesive campaign execution Contribute to copy swipe files, brand voice guides, and internal style standards Conduct market and competitor research to identify proven offers, hooks, and angles relevant to the financial trading space Track and report individual copy performance KPIs (open rates, click rates, conversion rates, revenue per email) on a weekly and monthly basis Participate actively in team meetings and contribute to process improvement initiatives Perform additional related duties as assigned KEY RESULTS / KEY PERFORMANCE OUTCOMES Performance in this role will be evaluated against the following benchmarks: Metric Target Email copy drafting speed Under 20 minutes per email Email revision rate Fewer than 10% requiring major revisions SMS copy drafting speed Under 10 minutes per message File organization & naming conventions 100% compliance at all times Performance reporting Weekly and monthly KPI reports submitted on schedule A/B testing Active testing cycles maintained across email and promotional assets Fact-checking compliance Zero unsubstantiated material claims submitted for review Cross-team communication Proactive daily updates; participation in all team meetings QUALIFICATIONS & SKILLS Required Proven experience writing direct-response copy, including long-form sales promotions, VSLs, email sequences, and/or upsell copy Demonstrated ability to write persuasive, original, and brand-consistent copy under deadline pressure Strong command of direct-response principles: AIDA, big idea development, unique mechanisms, proof stacking, and offer construction Proficiency with AI writing tools (e.g., Claude, ChatGPT, Jasper) for copy drafting and ideation Strong copy editing and proofreading skills; meticulous attention to factual accuracy Ability to manage multiple projects and deadlines simultaneously without sacrificing quality Excellent organizational skills; adherence to file naming conventions and project management systems Proficiency in Microsoft Office Suite (Word, PowerPoint) and Google Suite (Docs, Slides, Sheets) Preferred Familiarity with financial markets, trading, or investment education or coaching marketing Experience with email marketing platforms (e.g., Klaviyo, ActiveCampaign, HubSpot) Background in webinar funnel copywriting or pitch deck scripting EDUCATION & EXPERIENCE High school diploma or equivalent required; bachelor’s degree in English, Communications, Marketing, or a related field preferred Minimum 2 years of direct-response copywriting experience; financial, health, or information marketing strongly preferred Portfolio demonstrating a range of copy formats (sales promotions, email sequences, VSL scripts, or similar) required for consideration WORK ENVIRONMENT Millionaire Publishing and StockstoTrade operate in a distributed, fully remote work environment. Team members are expected to be highly self-directed, detail-oriented, and proactive communicators. The Copywriter must maintain reliable availability during core collaboration hours, meet all project deadlines, and engage consistently with team channels and project management tools. EQUAL OPPORTUNITY EMPLOYMENT Millionaire Publishing and StockstoTrade are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. AT-WILL EMPLOYMENT Employment with Millionaire Publishing and StockstoTrade is at-will, meaning either the employee or the Company may terminate the employment relationship at any time, with or without cause or notice, subject to applicable law. Nothing in this job description constitutes a contract of employment or a guarantee of continued employment. JOB DESCRIPTION DISCLAIMER This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice to meet the needs of the organization. CONFIDENTIALITY The Copywriter may have access to confidential and proprietary information belonging to Millionaire Publishing and StockstoTrade, including but not limited to creative assets, business strategies, customer data, promotional materials, and internal processes. The employee is expected to maintain strict confidentiality with respect to all such information during and after employment, in accordance with any confidentiality or non-disclosure agreements in effect.