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Tasks
Key Responsibilities
Creative Strategy Development
• Develop and own the creative strategy for paid ads based on campaign objectives and growth KPIs.
• Translate performance data and audience insights into creative hypotheses and clear briefs.
• Partner with design, growth, and content teams to ensure strategic consistency across channels.
Copywriting
• Write high-performing ad copy for Meta Ads.
• Adapt messaging and tone to different formats (video, UGC, static) and stages of the funnel.
• Ensure linguistic accuracy and cultural relevance across languages.
Testing & Optimization
• Collaborate on A/B testing plans for creatives, headlines, CTAs, and messaging angles.
• Analyze performance data to identify patterns and optimize creative direction.
• Continuously iterate based on learnings, feedback, and campaign results.
Requirements
• 3+ years of experience in creative strategy, performance marketing, or direct-response advertising.
• Strong English proficiency
• Proven track record of writing performance-oriented ad copy.
• Familiarity with KPIs and analytics in digital marketing (CTR, ROAS, CAC, retention).
• Strong understanding of paid ad platforms (Meta Ads, TikTok Ads, Google Ads, etc.).
• Research-driven mindset and ability to derive insights from trends, data, and culture.
• Excellent communication and collaboration skills across cross-functional teams.
• Strong interest in integrating AI into daily tasks for increased productivity and the best possible outcome.
Nice to Have
• Experience working in DTC, eCommerce, or agency settings.
• Knowledge of localization strategy for European markets.
• Background in branding, psychology, or storytelling is an advantage.
Apply here: rstmecom.typeform.com/cstrategy