Join One of the Fastest-Growing Brands in E-Commerce
Afina is an 8-figure DTC wellness brand and the #1 selling filtered showerhead brand on Amazon.
We’re scaling aggressively across DTC, Amazon, retail, and subscription—and we’re looking for an experienced Online PR Manager to help grow Afina’s brand awareness, media presence, and authority online.
This is not a traditional corporate PR role.
We want someone who understands:Reactive and Data Campaigns
Media outreach
Affiliate partnerships
Product seeding
Performance-driven partnerships
If you know how to get brands featured in major publications, gift guides, reviews, and high-authority online media, keep reading.
The Role
We’re hiring an Online PR Manager to lead Afina’s digital PR and online partnership efforts.
You’ll be responsible for securing media placements, building relationships with publishers and journalists, managing outreach campaigns, and increasing Afina’s online visibility across relevant publications and platforms.
You’ll work closely with the growth and creative teams to help position Afina as a category-leading wellness brand.
What You’ll DoDevelop and execute Reactive PR, Expert Commentary and Data Campaigns
Build and manage relationships with journalists, editors, publishers and affiliates
Manage product seeding and influencer gifting campaigns
Identify partnership opportunities with publishers, blogs, newsletters, and affiliate platforms
Help grow high-authority backlinks, mentions, and earned media coverage
What We’re Looking For2+ years experience in digital PR, online PR, influencer partnerships, or media outreach
Experience working with DTC or e-commerce brands
Strong network of media, publisher, or creator relationships is a plus
Strong communication and outreach skills
Highly proactive and resourceful
Understand how to write
Bonus PointsExperience in wellness, beauty, skincare, or consumer products
Experience with affiliate platforms and publisher partnerships
Existing relationships with major online publications or editors
Understanding of SEO and backlink strategy
Experience working with influencers or creators
Why Join Afina?Join one of the fastest-growing brands in e-commerce
High ownership and direct impact on growth
Fully remote and flexible
Competitive compensation and performance bonuses
Fast-paced startup culture with zero bureaucracy
Massive opportunity for growth as the company scales
If you know how to build buzz, secure media coverage, and grow brand authority online, we want to hear from you.