Director – Growth Marketing

Job Description: • Develop and execute growth marketing strategies for all products aligned with business objectives, leveraging data-driven insights and market trends to optimize performance across all channels • Own the marketing pipeline, overseeing lead generation, qualification, and conversion processes to drive revenue growth and achieve sales targets across new logo, cross-sell, self-serve, and sales-assisted motions • Oversee Growth Marketing owned customer journey touchpoints - including email, digital, paid media and events - bringing together cohesive experiences and nurture programs to move prospects through the funnel • Act as a key liaison between leadership groups, collaborating closely with cross-functional teams including Revenue, Revenue and Marketing Operations, Product, and Finance to ensure alignment of Growth Marketing strategies with overall business goals, objectives, and critical initiatives • Lead the integration of AI and automation into the growth marketing function – enabling teams to scale experimentation, optimize performance, and improve forecasting accuracy • Continuously monitor, analyze, and optimize campaign performance across all Growth Marketing channels, leveraging data-driven insights to drive improvements in conversion rates, customer engagement, retention, and ROI • Provide leadership, guidance, and mentorship to the Growth Marketing team, fostering a culture of collaboration, innovation, and accountability • Develop and manage the marketing budget with senior leadership, allocating resources effectively to maximize ROI and drive scalable growth • Provide regular updates and reports to stakeholders and leadership on key performance metrics, growth initiatives, and market trends • Lead quarterly and annual planning for the Growth Marketing teams, setting quarterly and monthly pipeline targets for each product in partnership with Revenue team leadership Requirements: • Bachelor’s degree in Marketing, Business Administration, or a related field • 7+ years of B2B growth experience at a SaaS or technology company • A proven track record of building and leading demand generation and customer marketing programs that consistently meet or exceed pipeline targets • Demonstrated ability to lead a team focused on revenue growth and customer acquisition in a fast-paced, high-growth environment • Strong understanding of paid media strategy and performance across search and social channels, with experience overseeing execution through direct reports • Deep experience across the full demand marketing mix - paid media, email, SEO, website, and emerging channels like AEO - with the ability to connect channel performance to pipeline and revenue outcomes • Experience with marketing automation platforms, CRM systems, and analytics tools • Experience in pipeline management and revenue attribution modeling • Demonstrated AI literacy with experience leading AI-driven transformation across the marketing organization to drive efficiency, targeting precision, and ROI. Benefits: • 4-Day Work Week • Equity • Managers who champion professional development • 100% Premium Coverage for medical, dental and vision for you and your dependents • 100% Premium Coverage for Short Term Disability, Long Term Disability, Life, and AD&D Insurance • Company Match of the first 6% of your employee deferrals • Flexible Paid Time Off Policy that treats you like the adult that you are • Health Savings Account (HSA) and wellness incentives • Quarterly Company Values Award (team member nominated)