Ecommerce Manager UK

Job Title: Ecommerce Manager UK Company: Naturecan Location: Remote (UK) Department: Ecommerce Reports to: Regional Manager About Naturecan Naturecan is a fast-growing global wellness brand focused on high-quality longevity, wellness and beauty supplements. With a presence across multiple international markets, we are passionate about science-backed products, transparent ingredients, and delivering exceptional customer experiences. The Role We are looking for an Ecommerce Manager – UK to manage and grow Naturecan’s UK ecommerce business. This is a hands-on role for someone with strong ecommerce and digital marketing experience who wants to take ownership of a key market. You will be responsible for managing all aspects of the UK Shopify store, driving healthy and sustainable growth, improving customer experience, and coordinating marketing channels including SEO, CRM, paid media, social, influencer and affiliate activity. The ideal candidate will be proactive, commercially minded, analytical, and comfortable working across multiple areas of ecommerce. You will work closely with the Regional Manager and collaborate with other ecommerce managers across international markets to share learnings, adopt best practices, and identify new growth opportunities. Key Responsibilities Own and improve the customer journey across the website Manage Shopify updates, product launches, collections, promotions, and onsite content Monitor ecommerce KPIs including revenue, conversion rate, traffic, average order value, customer retention, and profitability Coordinate digital marketing channels including SEO, CRM, paid media, social, influencer marketing, and affiliates Work with internal and external teams to deliver campaigns that support growth, customer acquisition, and retention Support the planning and execution of promotional calendars, seasonal campaigns, product launches, and commercial initiatives Analyse performance data and turn insights into clear actions and recommendations Maintain product information, pricing, offers, landing pages, and key website assets Proactively research competitors, market trends and ecommerce best practices Support CRM and email marketing initiatives to improve customer engagement and repeat purchase Help identify new opportunities across partnerships, affiliates and influencers Stay up to date with ecommerce trends, digital marketing developments, Shopify updates, and AI-driven tools Requirements 2–4 years’ experience in ecommerce, digital marketing, or a similar commercial online role Good understanding of digital marketing channels such as SEO, CRM, paid media, social media, influencer marketing, or affiliate marketing Strong commercial mindset with the ability to connect marketing activity to revenue growth Good organisational skills and ability to manage multiple priorities Proactive attitude with a willingness to take ownership and suggest improvements Strong communication skills and ability to work with different teams and stakeholders Ability to work independently in a fast-paced, international environment Desirable Experience using Shopify or similar ecommerce platforms Awareness of SEO, CRM, paid media, influencer, affiliate, and social media best practices Interest in AI tools Interest in health, wellness, nutrition, supplements, CBD, or beauty products What We Offer Competitive salary Remote working Opportunity to manage and grow a key ecommerce market Exposure to a fast-growing international wellness brand Learning and development opportunities Opportunity to work across multiple digital marketing channels Employee product perks