Description
Territory Manager (European Union)
Department: Sales
Reports To: VP, Sales & Marketing
FLSA Status: Exempt
Location: Must have legal right to live and work in the European Union
Type: Based in EU; fully remote
About the Role
We are seeking a driven and experienced Territory Manager to support our sales and business development efforts across the European region. This role is critical to expanding market share, acquiring new customers, and achieving sustained revenue growth within the aviation night vision industry.
The ideal candidate brings a strong background in B2B and B2G full-cycle sales, deep industry knowledge, and the ability to build and manage relationships with international distributors, resellers, and senior decision-makers.
What You’ll Do
Business Development
Identify, qualify, and develop new business opportunities by understanding customer needs and purchasing timelines
Collaborate internally to develop tailored proposals and present solutions to clients
Train and support dealer and partner organizations to effectively represent products and close business
Develop market strategies, conduct competitive analysis, and identify growth opportunities
Participate in industry trade shows and collaborate with marketing on campaigns
Maintain accurate opportunity data and pipeline tracking in Salesforce
Sales Execution
Manage the complete sales lifecycle from prospecting through closing
Build long-term relationships with key accounts and partners
Develop and maintain accurate sales forecasts and strategic plans
Meet or exceed monthly and annual sales targets
Conduct regular customer visits and ensure a high level of service
Provide feedback on product positioning, customer needs, and market trends
Requirements
What You’ll Bring
Required Qualifications
Bachelor’s degree or equivalent business experience
3+ years of successful sales or business development experience, preferably in night vision, aerospace, or aviation markets
Strong understanding of aviation terminology
Proven ability to manage long sales cycles and multiple accounts
Excellent communication and presentation skills
Proficiency with Microsoft Office; experience with Salesforce or similar CRM preferred
Ability to travel up to 50%
Candidates must be based in the European Union or willing to relocate at their own expense.
Preferred Experience
Contract, proposal, or tender writing experience
Existing industry relationships or customer network
Experience working with distributors, foreign military sales, and ITAR compliance
Pipeline and program management experience
Key Skills & Competencies
Strategic sales planning and territory management
Relationship management with distributors and key stakeholders
Negotiation and contract closing expertise
CRM and sales analytics proficiency
Strong time management and organizational skills
Ability to operate effectively in a fast-paced, international environment
Nice to Have
Sales certifications (e.g., CPSL)
ITAR compliance training
Project Management Professional (PMP) certification
Aviation certifications (e.g., FAA/EASA licenses)
Why Join Us
At Aviation Specialties Unlimited (ASU), we provide a total-package night vision solution, combining equipment supply, NVIS aircraft integration, and comprehensive training to help aviation teams operate safely and effectively in the most demanding low-light environments. You’ll have the opportunity to play a pivotal role in expanding a growing international market while working alongside a collaborative and mission-driven sales team focused on innovation in aviation technology.