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Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.
The Specialty Retail Group at Fullsteam is home to powerful software platforms that support niche markets. Together, these brands help thousands of small and midsize businesses operate more efficiently and grow with confidence. From inventory management and point-of-sale to CRM, ecommerce, and payment processing, we deliver industry-specific solutions backed by exceptional service.
We are seeking a versatile and performance-driven Marketing Manager & Digital Advertising Specialist to support marketing efforts across our business units while also leading digital advertising initiatives for both internal brands and client accounts.
This is a unique hybrid role designed for someone who can operate both strategically and tactically owning core marketing functions while also executing and optimizing paid media campaigns across Google Ads and Meta.
In the near term, this role will balance internal marketing leadership (≈50%) with hands-on digital advertising execution (≈50%). Over time, as our digital agency services scale, this position will evolve into a more specialized, client-facing digital marketing role, with additional internal marketing support added to the team.
If you’re someone who enjoys wearing multiple hats, thrives in fast-paced environments, and is excited about building both marketing programs and scalable service offerings, this role is for you.
Key Responsibilities
Digital Advertising & Client-Facing Work
Plan, execute, and optimize PPC campaigns across Google Ads and Meta for internal brands and client accounts
Conduct keyword research, audience targeting, and budget optimization to maximize ROI
Monitor campaign performance and continuously refine strategies based on data and trends
Manage multiple client accounts with a focus on performance, retention, and satisfaction
Meet with clients to understand goals, set up accounts, and present results and recommendations
Deliver clear, actionable reporting and insights on campaign performance
Stay current on PPC, paid social, and digital advertising best practices
Marketing Management & Internal Growth
Develop and execute marketing strategies across multiple business units
Plan and manage inbound marketing campaigns including email, SEO, content, and social media
Own content creation efforts including blogs, landing pages, email campaigns, and marketing collateral
Build and optimize marketing funnels, landing pages, and automation workflows
Manage website updates and performance in collaboration with internal and external teams
Track and report on marketing performance, lead generation, and funnel metrics
Partner with Sales and leadership to align marketing efforts with revenue goals
Maintain brand consistency across all channels and business units
Content, Brand & Campaign Execution
Manage content calendars and develop SEO-driven content strategies
Create and publish social media content, and engage with audiences across platforms
Develop sales enablement materials, case studies, and client-facing assets
Support webinars, podcasts, and thought leadership initiatives
Assist with trade shows, events, and promotional campaigns as needed
Strategic Growth & Innovation
Collaborate with leadership to shape and scale digital marketing offerings for clients
Identify opportunities to improve marketing performance, processes, and tools
Contribute to the development of new service lines within the organization
Help define the long-term structure of the marketing and digital services team
Qualifications
2–5+ years of experience in digital marketing, with strong hands-on experience in PPC (Google Ads and Meta)
Proven ability to manage and optimize paid media campaigns with measurable results
Experience in broader marketing functions such as content, email, SEO, and campaign strategy
Strong analytical mindset with the ability to translate data into actionable insights
Experience managing multiple projects or accounts simultaneously
Excellent communication and client-facing skills
Self-starter who is comfortable operating in an evolving, growth-focused environment
Experience with tools like HubSpot, Google Analytics, and marketing automation platforms is a plus
Google Ads and/or Meta certifications preferred
What Success Looks Like
Strong performance and ROI across paid advertising campaigns
Consistent lead generation and marketing contribution to pipeline growth
High client satisfaction and retention for digital marketing services
Scalable processes and contributions to building a growing marketing services function
Ability to successfully transition from a hybrid role into a more specialized digital marketing focus over time
Why This Role is Unique
This isn’t a traditional marketing role. It’s an opportunity to:
Play a key role in building and scaling a digital marketing function
Gain exposure to both internal brand growth and client-facing agency work
Grow into a specialized digital marketing leadership path over time
Help shape the future structure of a multi-brand marketing team
Skills & Competencies:
Extreme attention to detail and organization.
Project management skills, database marketing skills, and analytical skills
Comfortable working with minimal direction and taking ownership of all marketing activities Some experience with design, layout, and creation of marketing brochures, graphics, presentations, etc.
Extensive experience with HubSpot and/or Salesforce with the ability to manage emails, workflows, sequences, tasks, dashboards, etc.
Demonstrated proficiencies in Microsoft Suite and Photoshop/Illustrator (or other design tool)
Salary range: $41,000 - $70,000
Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.