Seeking a Paid Social Lead to manage 4-5 client accounts, primarily on Meta. Responsibilities include setting strategic direction, leading weekly client calls, and handling reporting. The role requires experience in client-facing roles and strategic planning for social media campaigns. 4-month contract; 20-25 hours/week
• Client-facing lead: Owns weekly calls, reporting, and ongoing strategy communication. Someone the clients trust and feel confident with
• Strategic direction: Sets paid social performance strategy, interprets results, and guides optimization decisions across accounts
• Creative & copy: Leads creative strategy and writes ad copy
• Budget planning: Owns budget planning and pacing across accounts
• Reporting & strategy: Leads monthly and quarterly reporting, strategy reviews, and budget recommendations — collaborating cross-functionally with other departments (PPC, etc.)
• Campaign oversight: Comfortable working alongside campaign managers in platforms like MediaMint; partners with the media coordinator (Sebastian) who handles day-to-day execution, agenda prep, and recaps
• Proven track record in paid social with client-side accountability — not just execution, but ownership
We need someone who is highly self-sufficient and able to onboard themselves into accounts with limited documentation. The ideal candidate is a strong detective — someone who can audit an account, quickly understand where things stand, and take ownership without needing a formal hand off.