Performance Marketing Manager

Let’s unpack this – Who are we? mSupply is the leading provider of premium solutions, parts, and equipment for professionals serving customers on their appliance parts, HVAC, plumbing, and commercial kitchen needs. Headquartered in St. Louis, Missouri, mSupply is a multi-billion-dollar enterprise operating out of more than 200 locations throughout North America. Offering unparalleled product breadth, expertise across our national footprint, and ease of doing business through leading-edge technology, servicers prefer mSupply because we amplify what they do best: taking great care of their clients with speed, reliability, and accuracy. Learn more about MSupply at www.msupply.com.   Job Summary The Performance Marketing Manager is responsible for driving qualified customer acquisition across mSupply’s portfolio of ecommerce platforms and brick and mortar branch network through paid media, search visibility, and digital activation programs. Reporting to the Vice President of Marketing, this role executes the strategy and owns the measurable outcomes for mSupply’s paid media investment across Google Ads, Meta, OTT and Connected TV, and programmatic display, and is accountable for organic search visibility through SEO and AI Engine Optimization (AEO) programs across all mSupply brands. The Performance Marketing Manager partners closely with Industry Marketing, Corporate Communications, eCommerce, and Sales Enablement teams to convert online activation into measurable revenue impact for both ecommerce and the branch network.   This is a hands-on leadership role combining channel ownership, agency and vendor management, performance reporting, and the development of one direct report, with a defined growth path to expanded scope and Director-level responsibilities based on demonstrated performance.   Job Duties & Responsibilities Execute the paid media strategy and own day-to-day performance and budget management for all paid media investment across Google Ads, Microsoft Ads, Meta, programmatic display, and OTT/CTV platforms across the mSupply brand portfolio Operate and continuously improve a unified performance marketing measurement framework with clear KPIs, attribution logic, and ROAS, CPA, and LTV targets by brand and channel Lead the in-housing roadmap for paid media currently managed by external agencies, including transition planning, platform consolidation, and capability building Manage agency and vendor relationships including SOW negotiation, performance reviews, and quarterly business reviews Oversee creative testing, audience strategy, bid management, and campaign optimization in partnership with the AEO/SEO Analyst and Creative Studio Set the organic search and AI search visibility strategy across all mSupply brands and ecommerce properties including mymarcone.com, bellsimons.com, and the broader brand portfolio Direct and develop the AEO/SEO Analyst, including goal setting, performance management, and skill development Oversee execution of keyword research, technical SEO, content strategy alignment, structured data implementation, and visibility programs across LLM platforms including ChatGPT, Gemini, Perplexity, and Claude Own SEO performance reporting, forecasting, and competitive intelligence Own the top of funnel through conversion handoff for ecommerce sites including mymarcone.com, BellSimons, Munch’s Supply, Marks Supply, O’Connor Supply, Comfort Air, C&L Supply, and Wolverine Brass Define and operationalize the role of digital activation in supporting the brick and mortar branch network including local awareness, lead generation, and traffic-driving programs Partner with eCommerce, UX, and Web teams to identify and remove conversion friction across landing pages, product detail pages, checkout, and registration flows Build and maintain the customer acquisition dashboard with funnel-stage visibility from impression to revenue Develop audience strategies across first-party data sources (Mailchimp, Proton AI CRM, Unilog), platform audiences, and lookalike modeling Partner with the data and analytics function to ensure clean tracking, conversion API implementation, and a sound MarTech foundation for paid media measurement Implement CRM exclusion lists and contractor and dealer acquisition targeting to protect branded spend and maximize incremental new customer acquisition Partner with Industry Marketing leaders to translate vertical strategy into paid acquisition plans for HVAC, Plumbing, and Appliance customer segments Partner with Sales Enablement to align paid lead generation with the field sales motion and territory priorities Provide monthly performance reporting and quarterly strategic reviews to the VP of Marketing and broader Executive Leadership Team Use Wrike for project management, status reporting, and team coordination consistent with Corporate Marketing operating standard. Qualifications 5 to 8 years of progressive experience in performance marketing, paid media, or digital acquisition roles Demonstrated ownership of meaningful paid media budgets with documented improvement in ROAS, CPA, or other acquisition efficiency metrics Deep hands-on platform experience with Google Ads, Meta Business Manager, and Google Analytics 4; experience with at least one DSP or OTT platform (The Trade Desk, DV360, MNTN, Vibe, or similar) preferred Working knowledge of SEO and emerging AEO/GEO disciplines, including how content, structured data, and authority signals influence both traditional and AI-driven search Experience leading or managing SEM, SEO, or paid media agency relationships, including the ability to evaluate, transition, or in-house external work Strong analytical fluency with attribution methodologies and comfort working with BI tools such as Looker Studio, Power BI, or equivalent Direct people management experience or demonstrated readiness to manage a direct report B2B, wholesale distribution, or multi-brand and multi-location retail experience strongly preferred Experience with ecommerce platforms (Unilog, Shopify, Magento, BigCommerce, or similar) preferred Excellent written and verbal communication skills, including the ability to present complex performance data to executive audiences Bachelor’s degree in Marketing, Business, Analytics, or a related field; advanced certifications such as Google Ads or Meta Blueprint a plus Physical Demands & Work Environment This position may require over 40 hours per week and includes regular physical activity such as: Prolonged periods of sitting at a desk and working on a computer Ability to view and interact with computer screens for extended periods Occasional travel to support trade shows, vendor meetings, or business unit visits may be required (less than 15%) Ability to lift and carry event or trade show materials up to 25 pounds on occasion Standard office or remote work environment What We Offer: We prioritize your well-being from day one with a comprehensive benefits package that includes: Medical, dental, vision, and prescription coverage effective immediately 401(k) plan with company contributions Life insurance and short-term disability coverage HSA/FSA options and an Employee Assistance Program (EAP) Paid time off, including vacation, holidays, and personal days Weekly pay, employee discounts, and more Equal Employment Opportunity & Pre-Employment Requirements mSupply is an Equal Opportunity Employer. We make employment decisions without regard to sex, age, race, color, creed, religion, national origin, citizenship or immigration status, sexual orientation, gender identity or expression, disability, genetic information, marital status, veteran or military status, or any other status protected by applicable federal, state, or local law.     We are committed to providing reasonable accommodations for qualified individuals with disabilities and to applicants with sincerely held religious beliefs, in accordance with applicable law. To request a reasonable accommodation, please contact [email protected].     Final offers of employment may be contingent upon completion of job-related pre-employment checks and screenings permitted by law for the position. For roles that require operation of a company vehicle, a Motor Vehicle Record (MVR) check may also be conducted to determine insurability. This employer participates in E-Verify to confirm employment eligibility in the United States.     #mSupply