Company Description
R26_0008302
Location: Remote within the NY Metro area.
Job Description
About this job
NIQ Media is seeking a Business Development Director to drive net-new revenue across media agencies and advertisers in the US. This is a pure new business (“hunter”) role focused on acquiring and growing relationships within agency holding companies and independent agencies, with a focus on activation and measurement solutions.
This individual will lead efforts to embed NIQ audience and purchase data into agency planning, activation, and measurement workflows, while also driving adoption across the broader programmatic ecosystem (DSPs, SSPs, and data platforms). The goal is to increase the usage and monetization of NIQ audiences within agency-led campaigns.
The ideal candidate is a highly proactive seller with deep expertise in agency sales, programmatic activation, and data-driven media, and a proven ability to build pipeline and close new business in complex, multi-stakeholder environments.
Responsibilities:
Drive net-new business across media agencies, including holding companies and independent agencies
Prospect, build, and convert pipeline within agency planning, activation, and investment teams
Position NIQ audience data within agency workflows, ensuring adoption across campaign planning, targeting, and measurement
Evangelize NIQ data within agency ecosystems to increase activation through DSPs, SSPs, and data marketplaces
Identify and unlock activation opportunities, ensuring NIQ audiences are scaled across programmatic campaigns
Own the full sales cycle, from outreach and solutioning through deal negotiation and close
Translate agency needs into data-driven solutions, connecting insights to activation and measurable outcomes
Partner cross-functionally with Product, Partnerships, and Customer Success teams to support activation use cases (e.g., clean rooms, retail media, offsite targeting)
Deliver compelling presentations and thought leadership tailored to agency stakeholders
Achieve and exceed new business revenue targets, with a focus on early-stage expansion within agency accounts
Qualifications
8+ years of experience in media sales, agency sales, adtech, or data/measurement solutions
Proven success selling into media agencies (holding companies and/or independent agencies)
Strong understanding of agency planning and buying processes, including activation and measurement workflows
Experience with programmatic ecosystem (DSPs, SSPs, data providers) and how data is activated within campaigns
Background in selling audience data, targeting solutions, or measurement capabilities
Established relationships across agency investment, activation, and data/analytics teams
Proven track record of net-new business acquisition and pipeline development
Strong communication, storytelling, and negotiation skills
Highly self-motivated, entrepreneurial mindset with the ability to thrive in a fast-paced environment
Preferred:
Experience with identity, data onboarding, clean rooms, or retail media networks
Familiarity with data monetization strategies within agency and programmatic environments
US Benefits
Comprehensive healthcare plan (medical, Rx, dental, and vision).
Flexible spending accounts and a Health Savings Account (including company contributions).
Life and AD&D insurance.
401(k) retirement plan including company matching contributions.
Disability insurance.
Tuition Reimbursement.
Discretionary paid time off program and 11 paid holidays.
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
#LI-Remote
Additional Information
This role has a market-competitive salary with an anticipated base compensation of the following range: $98,000- $135,000.00. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role is eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.
Our Benefits
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
Career Site Team: Sales
Compensation: USD 98000 - USD 135000 - yearly