Your work will have a significant impact on our pipeline growth and revenue.
In this role, you will:
Campaign Execution & Orchestration
Own the planning, execution, and optimization of growth-focused campaigns across acquisition, expansion, and lifecycle motions.
Translate strategic priorities into clear campaign briefs, timelines, and execution plans across multiple simultaneous workstreams.
Coordinate cross-functional inputs (Product Marketing, Sales, RevOps) to ensure campaigns launch on time and with quality.
Build campaigns that are operationally simple, focused, and repeatable — not bespoke or one-off.
Execute on campaign elements including email production across audience segments and outreach motion types.
Inside Sales Enablement & Alignment
Partner closely with the inside sales team to ensure sequences, playbooks, and outbound motions are well-supported, current, and operationally clean.
Own campaign inputs that feed IS pipeline: lead handoff quality, sequence alignment, and audience segmentation.
Help maintain shared visibility into what's in market, what's converting, and what needs to change.
Marketing Processes & Systems
Maintain campaign best practices across tools (HubSpot, CRM, lifecycle tooling).
Build and maintain clean workflows, campaign tracking, and marketing data.
Partner with RevOps to ensure accuracy of pipeline reporting and revenue attribution.
Identify operational gaps and proactively improve systems and processes.
Measurement, Insights & Learning Loops
Define and maintain clear success metrics for campaigns.
Build reporting and surface insights on what is working, what isn't, and why — with a focus on funnel-level signal over surface metrics.
Run structured experiments and document findings in a way that builds institutional knowledge.
Help the team distinguish signal from noise as GTM motions develop and mature.
What We’re Looking For
In addition to values alignment…
5–10 years of experience in campaign management, demand generation, or revenue-facing marketing
Hands-on HubSpot expertise (or comparable marketing automation and CRM platforms)
Proven experience in B2B SaaS or EdTech, ideally with PLG or high-velocity, low-ACV acquisition motions
Strong written communication skills — able to write audience-appropriate copy and document clearly for a team
Comfortable working at the intersection of marketing and sales, with the ability to operate fluently in both worlds
Highly organized, detail-oriented, and biased toward action informed by data
We know great candidates come from a wide range of backgrounds. If you’re passionate about what we’re building at Everyday Speech, don’t hesitate to apply—even if you’re not sure you meet every qualification.
In the short term (the first 3 months), you will:
Get up to speed on our GTM motions, HubSpot setup, and active campaign workstreams
Take ownership of campaign execution quality, ensuring launches are on time, on brief, and tracked correctly
Align with the inside sales team on sequence support, lead handoff quality, and audience segmentation
Identify operational gaps in current workflows and propose improvements
Establish your own reporting cadence and baseline performance visibility
In the Long term, you will:
Own campaign-level measurement and experimentation end-to-end, with findings that actually inform what comes next
Maintain and improve the marketing systems and processes the IS team, marketing, and leadership rely on
Help the organization scale pipeline without adding operational complexity or heroics
Be a trusted voice on what's working, what isn't, and where to invest next
Salary: $106,400 USD annually, plus company performance-based bonuses, paid out twice per year, for $113,400 TCC.
Location/Time Zone: This is a fully remote role. We strongly prefer candidates based in the United States due to US K-12 education familiarity, but open to international candidates as well. This role will be expected to work and collaborate during ET or CT time zones.
Benefits
Cigna Health Insurance – 100% premium coverage for team members & dependents
Dental & Vision Coverage – 100% premium coverage for team members & dependents
3% Employer-Match on 401(k)
$50K Life Insurance / AD&D
Flexible PTO Plan & Sick Leave Policy
16 Weeks of Paid Parental Leave
Home Office Reimbursements
Book & Learning Stipend
Meaningful Employee Experience Initiatives
Every Other Friday Off After 90 Days!
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