Position:
Senior Web Content Designer
Job Description:
Overview
The Senior Web Content Designer is responsible for delivering engaging, high-performing web experiences that bring Arrow’s global marketing campaigns to life. Combining creative, technical, and operational expertise, this role ensures that content across arrow.com is visually compelling, user-centric, and aligned with business objectives.
You will serve as the team’s CMS expert and play a key role in standardizing processes, improving efficiency, and ensuring consistent execution across all digital campaign touchpoints.
Key Responsibilities
Web Content Creation & Publishing
Design, build, and publish campaign landing pages, manufacturer pages, event pages, and editorial content on arrow.com
Create and update digital assets including banners, promotional elements, and page components
Translate marketing briefs into compelling, conversion-oriented web experiences
Ensure content aligns with brand standards, UX best practices, and campaign goals
Content Management & Optimization
Own content updates and maintenance within CMS platforms, ensuring accuracy and timeliness
Optimize pages for performance, usability, SEO, and accessibility
Leverage reusable components and templates to increase scalability and consistency
Continuously enhance layouts, structures, and content approaches
Subject Matter Expertise (SME)
Act as the primary expert for CMS tools, content structures, and publishing workflows
Define and enforce best practices for web content creation and governance
Provide guidance, training, and support to internal stakeholders and team members
Identify opportunities to improve processes, tooling, and efficiency
Cross-functional Collaboration
Partner with campaign managers, designers, developers, and supplier stakeholders
Align closely with global marketing teams to ensure consistent campaign execution
Manage content requests and priorities in a fast-paced, deadline-driven environment
Quality Assurance & Performance
Perform QA checks to ensure content accuracy, functionality, and consistency
Monitor engagement and performance metrics to inform optimization
Ensure compliance with accessibility, legal, and brand standards
Qualifications & Experience
3–5+ years of experience in web content design, digital marketing, or similar role
Strong hands-on experience with CMS platforms (e.g., AEM, Sitecore, or similar)
Solid understanding of UX/UI principles and responsive web design
Experience building marketing pages and digital campaign content
Familiarity with SEO, analytics, and content performance optimization
High attention to detail with strong organizational skills
Excellent communication and stakeholder management abilities
Preferred Qualifications
Experience in B2B, technology, or distribution environments
Working knowledge of HTML/CSS
Experience with Figma, Adobe Creative Suite, or similar design tools
Exposure to marketing automation and campaign platforms
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Location:
PL-Poland - Remote
Time Type:
Full time
Job Category:
Marketing and Communications