Job Responsibilities:
Build and grow a Chinese-speaking Web3 community, driving community engagement, participation, retention, and long-term ecosystem growth through active community operations, user interaction, and community atmosphere building.
Develop and execute community growth strategies, improving activity levels, participation quality, and user retention through structured campaigns, engagement loops, and iterative optimization.
Manage daily operations of social media and community channels, including content publishing, interaction responses, trending topic participation, and overall communication rhythm control.
Monitor Web3, Crypto, blockchain, and social media trends, and continuously adjust operational and content strategies to maintain relevance and competitiveness in a fast-moving industry.
Plan and execute online and offline community events, including AMAs, roundtables, livestreams, community challenges, and interactive campaigns—ensuring events are engaging, participatory, and highly shareable, not just procedural.
Create, edit, and manage community content and editorial calendars, ensuring content is high-quality, relevant, and engaging, with strong “internet-native” appeal that encourages discussion and sharing.
Support content localization and adaptation, ensuring English/global project content is effectively translated and adapted for Chinese-speaking audiences.
Identify, onboard, and manage local KOLs, community leaders, partners, and ecosystem collaborators, driving co-marketing campaigns and joint initiatives.
Build and maintain relationships with industry partners, projects, and ecosystem stakeholders, supporting collaboration initiatives and execution of joint campaigns.
Collect, analyze, and act on community feedback and sentiment, identifying issues early and improving user satisfaction through proactive resolution.
Analyze community data, campaign performance, and growth metrics, and continuously optimize content, engagement strategies, and growth loops based on insights.
Act as a key operator for the Mantle CN community, proactively managing user questions, feedback, and community health to improve overall user experience.
Job Requirements:
Bachelor’s degree or above; preferred majors include Computer Science, Marketing, Media, Communications, or related fields.
Solid understanding of Web3, Crypto, and blockchain ecosystems, including Layer2, DeFi, DAO, ecosystem projects, and community governance, with a willingness to continuously learn and explore.
At least 2 years of experience in Web3 community operations, content operations, social media management, livestream operations, or creator/community growth roles.
Excellent communication and coordination skills, with the ability to collaborate effectively across users, KOLs, partners, internal teams, and external stakeholders.
Proven execution ability—able to respond quickly, take initiative, and drive tasks forward in a fast-paced, multi-threaded environment.
Creative mindset with the ability to design engaging, interactive, and highly shareable community campaigns and activities.
Strong analytical and structured thinking skills, able to break ideas down into actionable plans, including timelines, workflows, assets, budgets, risk considerations, and post-campaign evaluation.
Good “internet sense” and content intuition, with an understanding of what drives discussion, engagement, and community participation.
Efficient and resource-conscious, able to maximize impact and growth outcomes within limited budgets through smart execution and prioritization.
Comfortable working under pressure, adapting quickly to changes, and maintaining consistent output in a high-frequency execution environment.
Ability to communicate effectively in both English and Mandarin is required to support collaboration with Chinese and global stakeholders.
Preferred Qualifications:
Experience working with Web3 projects such as exchanges, wallets, Layer2 ecosystems, GameFi, DeFi, developer communities, or Chinese crypto communities.
Familiarity with platforms such as Telegram, Discord, WeChat communities, X (Twitter), Xiaohongshu, Bilibili, Douyin, and YouTube, and their respective community dynamics.
Hands-on experience in organizing AMAs, livestreams, roundtables, offline meetups, KOL collaborations, or community growth campaigns.
Basic English proficiency for content comprehension, localization work, and cross-team communication.
A distinct content sense or personal style, with an understanding of meme culture, community tone, and social media trends.
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岗位职责
负责华语 Web3 社区的建设与增长，包括社群运营、用户互动、话题引导、氛围建设与长期活跃度提升。
制定并执行社区增长策略，通过持续优化用户参与路径与内容/活动机制，提升社区活跃度、参与度与用户留存。
负责社交媒体与社区平台的日常运营，包括内容发布、互动回复、热点跟进及传播节奏管理。
跟踪 Web3、Crypto、区块链及社交媒体行业趋势，及时调整运营与内容策略，保持社区在行业中的活跃度与竞争力。
策划并执行线上与线下社区活动，包括 AMA、圆桌、直播、社区挑战赛及互动活动等，提升活动参与感、传播性与社区影响力，而不仅仅是流程执行。
负责社区内容的创作、编辑与排期管理，确保内容质量高、相关性强、具备传播性与“网感”，能够引发讨论与用户互动。
协助项目内容的中文本地化与表达优化，使全球/英文内容更适配华语用户理解与传播。
寻找并对接本地 KOL、社区主理人、合作项目方及行业资源，推动联合推广与合作项目落地执行。
建立并维护与行业生态伙伴的合作关系，推动联合活动、联合传播及长期合作机制。
收集并分析社区用户反馈与情绪，及时发现问题并推动解决，持续提升用户满意度与社区健康度。
分析社区数据、活动效果与增长指标，并基于数据持续优化内容策略、活动设计与增长路径。
作为 Mantle CN 社区核心运营负责人之一，主动响应用户问题与反馈，提升整体社区体验与用户粘性。
任职要求
本科及以上学历，计算机、市场营销、传媒、传播或相关专业优先。
对 Web3、Crypto 与区块链行业有扎实理解，了解 Layer2、DeFi、DAO、生态项目及社区治理等基本概念，并愿意持续学习。
具备至少 2 年 Web3 社区运营、内容运营、社媒运营、直播运营、创作者运营或用户增长相关经验。
具备优秀的沟通与协调能力，能够高效对接用户、KOL、合作方、内部团队及外部资源。
具备强执行力，能够快速响应需求并主动推进事项落地，适应高频迭代与多线程工作节奏。
具备较强创意思维，能够设计有传播性、有参与感、有互动性的社区活动与增长玩法。
具备结构化思考能力，能够将创意拆解为可执行方案，包括时间规划、执行流程、物料准备、预算控制、风险预案与复盘指标。
具备良好的“网感”与内容判断力，理解什么内容能引发讨论、传播与参与。
具备较强资源整合与效率意识，能够在有限预算下最大化社区曝光、互动与增长效果。
具备较强抗压能力，能够适应快节奏、高变化、多任务并行的工作环境。
能够熟练使用英语和中文进行沟通，以支持与中文及全球相关方的协作。
加分项
有 Web3 项目方（交易所、钱包、L2、DeFi、GameFi、开发者社区或华语 Crypto 社群）运营经验。
熟悉 Telegram、Discord、微信社群、X（Twitter）、小红书、B站、抖音、YouTube 等平台运营逻辑。
有 AMA、直播、圆桌、线下 Meetup、KOL 联动或增长活动策划经验。
具备基础英文能力，能够进行内容理解、本地化表达及跨团队沟通。
有个人内容风格或表达能力，对梗文化、社区情绪与传播节奏有敏感度。