We’re looking for a strong website messaging / conversion copywriter to help improve our homepage and landing page copy.
This is not a generic content writing role.
We are a specialized garment repair and restoration business with a service model that requires trust, explanation, and the right customer fit. People often misunderstand what we do, how our process works, and why our model is different from standard retail or ecommerce.
This role is for someone who can think strategically about clarity, trust, differentiation, and customer qualification — not just rewrite sentences.
We need someone who can help make our site:
clearer
stronger
more trust-building
more conversion-focused
without sounding generic, fluffy, or over-explained.
What we need help with
Homepage messaging audit
Hero / above-the-fold rewrite
Clarifying our service model and differentiators
Improving key landing pages
Stronger CTA and trust-building copy
Helping us better qualify the right customer
You’re a good fit if you have experience with
homepage / landing page copy
conversion-focused website messaging
premium or high-trust service businesses
writing for businesses that need customer education before conversion
Not the right fit if you mainly do
generic blog writing
SEO filler content
ecommerce product copy only
“luxury sounding” copy without strategic thinking
Project details
Freelance / hourly
Estimated scope: 15–25 hours to start
NYC / East Coast preferred, but not required
To apply
Please include:
2–3 relevant examples of homepage or landing page work
A few sentences on how you’d approach a site that gets traffic but may be losing people due to messaging / trust / clarity issues
Your hourly rate