Seeking experienced WordPress / nonprofit website optimization specialist (NOT a full rebuild).
Existing website
https://cavikas.info The website already contains the core messaging/content. We are looking for someone to improve structure, navigation, SEO organization, usability, and Google Ad Grants compatibility.
This is NOT a “make it prettier” project.
This is a STRUCTURE / ORGANIZATION / CONVERSION project.
Current issues identified
• Homepage is too long and tries to serve too many audiences at once
• Weak CTA (call-to-action) structure
• Missing dedicated landing pages for specific programs/audiences
• Weak keyword-to-page relevance for Google Ad Grants
• Poor page hierarchy for SEO
• Navigation/menu structure needs improvement
• Media/content organization needs improvement
• Backend content editing should become easier for non-technical users
Project requirements
• WEBSITE STRUCTURE
• • Reorganize homepage flow
• • Improve navigation/menu hierarchy
• • Reduce homepage clutter
• • Create clearer audience pathways
• LANDING PAGES
• Need dedicated/focused landing pages for:
• • Seniors program
• • Volunteers
• • Donations
• • Amputees program
• • Cancer survivors
• • Youth/community program
Pages should support:
• Google Ads relevance
• SEO targeting
• Better conversion flow
• SEO / TECHNICAL SEO
• Need someone who understands:
• • H1/H2/H3 hierarchy
• • SEO titles/meta descriptions
• • Internal linking structure
• • Keyword relevance
• • Image alt tags
• • Schema basics
• • Mobile optimization
• • Page speed optimization
• • Google indexing issues
• • Google Analytics + conversion tracking
• GOOGLE AD GRANTS COMPATIBILITY
• Current Google Ads are approved but barely serving.
Need help improving:
• keyword-to-page relevance
• landing page structure
• conversion setup
• audience clarity
• CTA alignment
• MEDIA / CONTENT MANAGEMENT
• Need an EASY backend system for volunteers/staff to:
• • upload photos
• • upload videos
• • add captions/descriptions
• • organize galleries
• • update pages without coding knowledge
• IMPORTANT
• • WordPress experience required
• • Nonprofit experience preferred
• • Google Ad Grants experience strongly preferred
• • We are NOT looking for a generic redesign
• • We are NOT looking to rebuild from scratch unless truly necessary
When replying, please include:
• examples of similar work
• whether you recommend restructuring vs rebuilding
• estimated timeline
• estimated budget range
• whether you have Google Ad Grants experience
Thank you,
Avi Win
Founder, Cavikas https://cavikas.info